Our theory is simple…
Your feet set the pace for your entire body and mind, both literally and figuratively.
We believe that if your feet are happy, your legs will be happy. If your legs are happy, your hips will be happy. If your hips are happy, your stomach and back will be happy.
No matter where you live, what you do, rich or poor, goofy foot or regular, longboarder or shortboarder, your feet should be happy. Try our sandals on and feel the Sanükness sweep over you.
After that, simply smile…and pass it on!
Sanük means “pursuit of happiness.”
It is not only our name, it speaks to our approach to business and life.
Our logo is the little gumby-like icon we call “Happy U”. “U” is somebody you might know. He wasn’t always happy, but having escaped from the clutches of mainstream life, he is free to be the irreverent symbol of Sanük. If you look around you’ll see him in fairly outrageous situations whether it be on product or in our marketing.
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